Radiuss Media creations ,Out-of-home (OOH) advertising includes various types of advertising media that reach consumers outside their homes. The main categories and common types are:
- Billboards: Large static displays typically seen alongside highways, busy roads, or city centers.
- Transit Advertising: Ads placed on or inside public transport vehicles (buses, taxis, trains) or in transit stations.
- Street Furniture: Ads integrated into urban infrastructure such as bus shelters, benches, kiosks, and public restrooms.
- Point of Sale Displays: Advertisements positioned strategically at locations where purchase decisions are made.
- Posters and Banners: Displayed in public places like metro stations, shopping malls, and pedestrian areas.
- Digital Out-of-Home (DOOH): Dynamic digital screens in places like malls, airports, bus stops, and other high-traffic locations that can show changing or interactive ads.
- Mobile Billboards: Vehicles equipped with advertising panels that move through targeted areas for wider exposure.
- Guerrilla Advertising: Unconventional, creative ads placed in unexpected locations or formats to surprise and engage audiences.